How we Leverage Blogging as a Content Marketing SEO Strategy at 35N
At Thirty Five North, we understand that discoverability is a big challenge for many businesses in today’s digital landscape. This is particularly true in the competitive and rapidly evolving cannabis industry. There is a massive knowledge gap to fill with content marketing in the cannabis industry and huge potential to capture an engaged audience looking to learn more via your brand.
Our fully-integrated partnership with Gies Law Firm, a cannabis focused law Firm in Oklahoma, is a testament to the power of strategic content marketing in driving traffic and qualified leads as well as building trust with your target audience. By consistently ranking #1 for key terms such as “New Oklahoma medical marijuana laws,” “How to get a grow license in Oklahoma,” and “Oklahoma Metrc implementation,” Gies Law Firm is positioned as a leading authority in Oklahoma’s cannabis legal landscape.
The Importance of Blogging in Content Marketing and SEO
While there are many under-the-hood tricks we use for SEO optimization, blogging serves as a cornerstone of our content marketing strategy. It enables us to address the specific needs and queries of potential clients (or customers), providing them with valuable information while enhancing our client’s online presence.
One of the things that sets us apart is that our content creation process focuses on producing high-quality, informative and engaging blog posts. We aren’t just keyword stuffing AI generated garbage. At Gies, we cover a wide range of topics, from regulatory updates to practical guides on navigating Oklahoma’s cannabis laws. We do our research. This approach not only helps in attracting and retaining readers but also signals to search engines that our content is valuable and relevant, further boosting search engine rankings.
Because of this, we are able to consistently secure featured snippets for our clients' content on Google.
What are featured snippets?
According to Google, "Google’s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with our standard format. Results displayed this way are called 'featured snippets.'" Featured snippets are selected from web search listings. Google's algorithm determines whether a page would make a good featured snippet to highlight for a specific search request.
Why are they powerful?
Increased Visibility: Featured snippets appear at the very top of Google's search results, above all other links, providing unparalleled visibility.
Enhanced Credibility: Users often perceive featured snippets as more authoritative and trustworthy, as they provide immediate, relevant answers from credible sources.
Higher Click-Through Rates: The prominent placement and detailed information in featured snippets lead to higher click-through rates, driving more traffic and engagement to your website.
This is all to show the work—that we don't just write blogs; we create impactful, high-ranking content that drives real results.
SEO is a long game strategy. It’s not the instant gratification station that hundreds of likes on an Instagram posts can provide. However, you can trust at Thirty Five North we go the distance for our clients to create content that consistently achieves coveted Google search placements that result in maximum online visibility and authority.
Search optimization is critical for businesses serving specific geographic areas like most all cannabis license types do with patchwork legalization policies still in place. By focusing strategically on long tail keywords and queries, we can enhance your discoverability for users searching specifically for businesses or content like yours. This localized approach ensures that we reach potential clients and introduce them to your brand with relevant content.
Our strategic blogging efforts have yielded impressive results for Gies Law Firm, securing top rankings for a multitude of key terms. These high rankings translate to increased visibility, more website traffic, and ultimately, more clients. Some of the terms for which Gies Law Firm ranks #1 include:
Best Oklahoma Cannabis Lawyer
New Oklahoma medical marijuana laws
How to get a grow license in Oklahoma
Oklahoma patient employment rights
Transporting marijuana in Oklahoma
Oklahoma Metrc implementation
Oklahoma pre-roll regulations
OMMA Security requirements
What to do OMMA rejection
Oklahoma psilocybin terms
When someone searches for “Oklahoma City dispensary” or similar terms, appearing at the top of search results can significantly impact a business’s success. High rankings ensure that potential clients or customers find your business fast, increasing the likelihood of engagement and conversion. At Thirty Five North, we are dedicated to leveraging our expertise in content marketing and SEO to enhance the discoverability of our clients, helping them achieve their weediest dreams.
By partnering with Thirty Five North, businesses in the cannabis industry can harness the power of strategic blogging and content marketing to get higher in the search engine rankings and drive meaningful results. Our proven approach ensures that your business remains visible and competitive in an ever-changing digital landscape.
Interested in SEO + marketing services? Get in touch.
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